Abigail Wilkins

Phone: (248) 990-0601      Email: alwilk@umich.edu

Current Address: 525 Elm Street, Ann Arbor, MI 48104

                                            Permanent Address: 3168 Newport Court, Troy, MI 48084

                                                                                                                                                                             

EDUCATION

    University of Michigan, Ann Arbor, MI

     Bachelor of Arts, English                                                                                                                    May 2015

          Concentration GPA: 3.6

     Writing Minor: Sweetland Center for Writing

     Marketing: Additional 15-credit focus
                                                                                                                                                                             

EDITORIAL EXPERIENCE

   Editorial Intern, Prime Publishing LLC                                                                            May 2014- August 2014

• Writing and managing content for company newsletters, social media, and websites.

• Working on the creation of eBooks and preparing them for download on Apple and Amazon.

• Responsible for analytical functions of the website and tracking past success through programs like Google Analytics and Google Adwords.

   Editorial Intern, Spoon University                                                                                  June 2014- August 2014

• Writing 3-5 articles each week to be published nationally on Spoonuniversity.com.

• Individual articles have been picked up by outside websites such as Buzzfeed, Huffington Post, and The Daily Meal.

   Editor, Spoon University                                                                                                         Sep 2014- Present

• Editing the work of 2-3 students each week for grammar, style, and tone before publishing their articles on the Spoon University website.

• Working closely with the Michigan Editor in Chief and the Spoon founders to ensure company standards are being met.

                                                                                                                                                                             

MARKETING EXPERIENCE

   Marketing Teaching Assistant, Stephen M. Ross School of Business                                         Jan 2015- Present

• Assisting professor and faculty in the Consumer Behavior Marketing course at the University of Michigan Ross School of Business with a wide range of support in order to ensure course success.

   Marketing Intern, MyFab5                                                                                                      Sep 2014- Present

• Independently operating the marketing efforts for the @bestfoodboston and @bestfoodcharlotte Instagram accounts by connecting with the cities’ foodies, posting photos daily, and actively engaging with the Instagram audiences.

                                                                                                                                                                             

WRITING EXPERIENCE

  Writer, Spoon University                                                                                                          Sep 2013- Present

• Writing two articles each week to be published on the University of Michigan’s chapter page. 

• Creating, cooking and photographing original recipes to use as the subjects of articles. 

  Writer, Her Campus                                                                                                                 Sep 2014-Present

• Researching and reporting on college-related news trends for the Her Campus audience in weekly News articles.

                                                                                                                                                                             

ADDITIONAL EXPERIENCE

  Sales Associate, Lilly Pulitzer                                                                                              May 2012- May 2014

• Building and maintaining new and existing client relationships.

• Partnering with managers to elevate selling culture and brand equity through innovative business-driving events and customized in-store visual merchandising.

 Volunteer, C.S. Mott Children’s Hospital, 100+ hours                                               December 2011- April 2014